Digitalization programs - Why Digital Value Creation is so difficult.It is easy to confuse digital projects with digital value creation. However, both require a disciplined approach! The broken promise of DigitalizationA friend in a senior position recently confided in me that digitalisation has disappointed many of his colleagues and their respective management. As a practitioner who believes in the value that IT strategy and digitalisation can bring to organisations large and small, I was disappointed to hear this.Classic IT consulting delivers results through projects using a defined methodology and framework, while IT Strategy and Digitalisation consulting takes into account the current economic situation and needs to understand the desired future economic positioning of a client. Once this is understood, it is necessary to weave a new profitable blanket for the client, using both information technology and data. Depending on the desired outcome, this can be achieved either through specific projects or as a completely new value creation activity.CIOs (Chief Information Officers; sometimes called CDOs) need to focus on two goals: cost effectiveness, achieved through the so-called 'digital project', which focuses mainly on automating manual processes. Digital Value Creation, on the other hand,…